VISITORS’ WILLINGNESS TO PAY FOR ENTRANCE FEE AT PUNCAK JANING FOREST ECO-PARK, KEDAH, MALAYSIA
Keywords:
Double bound CVM, economic value, maintenance cost, policy, convenience samplingAbstract
The aim of this study was to determine visitors’ willingness to pay for conservation fee at Puncak Janing Forest Eco-Park in Kedah, Malaysia. Three hundred visitors of the park were selected using convenience sampling. The findings showed that that willingness to pay for each household using double bounded contingent valuation method was RM18.53 per annum. The findings can be used for policy implementation and improve forest conservation projects.